I’m a traditional PR girlie turned creative brand marketer who spends her days coming up with creative ideas for organizations all over the world based in earned-first storytelling. Okay cool? Fun? But what does that even mean? Our attention spans are gone, everyone is scrolling and streaming and let’s be honest who is even paying attention to traditional advertisements at this point?

That's where my earned PR background comes in. I'm focused on taking cultural insights, trends and conversations and turning them into creative outputs that will actually drive headlines. From campaign launches to experiential activations and proactive "news jacking" — I'm constantly brainstorming ways that brands can show up in this crowded media landscape and actually get talked about.

If I’m not laughing at the absurdity of everyday life I’m probably watching a period drama, discussing British boy bands, reading a book at the beach or looking to plan my next adventure.