Struggling to get your trip out of the group chat?
We’ve all witnessed the slow death of travel plans by Group Chat. It’s….criminal. And our Gen Z audience could definitely relate.
To promote the Marriott Bonvoy Bold® Credit Card from Chase, we launched a social-first campaign that tapped into the cultural insight that the group chat is where travel plans (usually) go to die, but not this time.
Welcome to Bold Chat Court – where travel justice will be served for the group chat in the form of 500,000 Bonvoy points to 10 lucky winners in need of a vacation.
With actress and singer Halle Bailey as our judge we asked people to share their biggest group chat trip-planning fails, for a chance to have their case heard and finally go on their dream vacations, powered by the Marriott Bonvoy Bold® Credit Card.
Role: Senior Copywriter, Conceptual Creative
Bold Chat COurt
70
Media Impressions
3.5M+
Social Media Posts
Social Media Impressions
“Traveling is such a beautiful experience for me... That’s my top priority, especially now that I have an 8 month old,’ the actress, 24, who is teaming up with Marriott Bonvoy Bold Credit Card from Chase to launch the Bold Chat Court contest to award a total of 5 million Marriott Bonvoy points to 10 travelers (500,000 points each) who want to finally take their trip beyond the texts and book their next dream vacation, exclusively tells OK!.”
1.8B+
Media Placements
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