jcpenney senior stars pet portraits.

JCPenney was looking for a way to promote the fact that their in-store portrait studios also took pet photos. The solution? The Senior Stars campaign. A campaign focused on highlighting frequently overlooked senior dogs from shelters throughout the country with special photo shoots, in-store and online spotlights and donations to the shelters themselves. 

The adorable social content received over 678K views on TikTok and most importantly helped these senior dogs find their forever homes.

Role: Senior Copywriter, Conceptual Creative