Thought Leadership
From developing the overall strategy and event programming to coordinating media tours, I’ve worked with executive teams from some of the world’s leading brands to help position themselves as industry thought leaders and change makers.
Adweek
Brandweek
How adaptive marketing and strong social messaging built 'a people company that makes shoes’.
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Marketing Brew Summit 2022
A 25-minute live conversation with Marketing Brew reporter, Ryan Barwick and Global Chief Marketing Officer, Kristin Harrer, to talk about the evolution of marketing streetwear, the importance of authenticity in Van’s mission, and how her team is working to define the next 55 years of the brand.
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The Drum's Sports Marketing Deep Dive x 90min
The Drum, a global media platform and biggest marketing website in Europe, hosted a panel discussion about the power of brand-athlete relationships featuring Alex Giacon, General Manager, 90min. Alex spoke about how 90min and Minute Media power authentic sports content through athlete relationships and highlighted 90min's Women’s EURO content and the platform's work with athletes and trusted creators to tell behind the scenes sports stories.
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Forbes CMO Summit 2022
The Future of Identity.
Vans Global CMO Kristin Harrer, Autodesk CMO Dara Treseder and LinkedIn CMO Melissa Selcher joined Forbes CMO Network Director Matlins on stage to talk brand identity.
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WSJ Building Brands for the Future
Hear how brands like IHG Hotels & Resorts, Vans and TikTok are responding to changing consumer values. How are they continuing to build brand affinity with existing customers while also aligning with the next generation?