AT&T REVOLVE WINTERLAND

REVOLVE Winterland was an immersive brand experience and large-scale outdoor installation that took place in the heart of Los Angeles. REVOLVE invited its network of influencers, high-value customers, brand partners, social media contest winners and local customers for a weekend of traditional, yet elevated holiday activities, including hot cocoa, music, a Ferris wheel, gift shop, wreath making, and more.

AT&T powered the event with reliable network connectivity allowing attendees to create and share social content in real time. As the largest brand partner, AT&T had a significant presence with the co-branded Ferris wheel & cotton candy stand and the dedicated AT&T Hot (Cocoa) Spot (with co-branded Winterland mugs).

As the event sponsor, AT&T was featured in 30% of the total coverage. Celebrity social posts led to the majority of earned impressions, including Khloe Kardashian (283M IG followers), Kendall Jenner (267M IG followers and founder of REVOLVE partner brand 818 Tequila) and Olivia Culpo (5M IG followers).

ROLE: Senior Copywriter,  experiential strategy