GATORADE’S HOTTEST ACCESORY
Style is how we perform everyday off the court. And while
Gatorade owns athletic performance they had the opportunity to own the style game off the court as well.
You see the Gatorade towel on the sidelines of every sporting event. Draped around necks, over shoulders, on heads—almost intentionally with style—as well as tossed around between players and staff. We wanted to make the Gatorade towel this unmissable outside of sports too as the “Hottest Accessory” of the summer.
Our talent partners posted a plethora of paid and organic content across their various channels, taking over everyone’s feeds and ultimately positioning the Gatorade towel as a must have for the season and beyond.
Role: Senior copywriter, creative team
BUILT DIFFERENT
Zion Williamson isn’t your average athlete. In fact some would call him an anomaly.
It leaves you wondering ‘how was he constructed?’
Only a few are built this way, made to weather the storm.
A mixture of tech, otherworldly performance & style.
We can tell you, Zion was built to change the game.
And the new Gatorade Gx bottle was built just like him.
Different.
As part of Zion’s limited edition, first-of-its-kind collaboration with Gatorade product launch, we curated brand inspired fits to complement Zion walking with his Smart Gx Bottle during his first tunnel walk at his home game opener.
Looking to inspire Zion’s stylist we incorporated the bottle’s design elements, Zion’s love for the 90s and the classic Gatorade aesthetic into a variety of mood boards to help bring this collaboration to life. Taking advantage of the earned sports media moment of Zion returning to play his first home game we developed a shot list to capture authentic tunnel walk content.
