The Forgotten Barrier.

Chase in partnership with United Airlines wanted to tell the broader story of the aviation industry’s diversity challenge and how the Chase United Gateway Card is giving $1.2 million in scholarships to the United Aviate Academy to help fuel opportunities for all.

Instead of the typical press release scholarship announcement we created social-first content to highlight how the next generation of pilots are breaking the last forgotten barrier in aviation — bias.

Role: Senior copywriter, conceptual creative

Talent is everywhere, but opportunity isn’t. Passengers of all shapes, sizes and even species can fly now but when it comes to who’s in the cockpit access is restricted.

From the very invention of flight, aviation has challenged the impossible — shattering the barriers that keep people from soaring.​

But throughout it all, one has always stood — the barrier that determines who gets to fly.​

​The bias barrier is aviation’s forgotten barrier, and a new generation of pilots are here to break it.